Ralf G. Baeuchl
Consultant for Marketing, PR and Live Communications
• Event / Eventconception, creative spirits, production, direction, research and controlling
• Public Relations / media relations, ghostwriting, text, reportage, press events
• Sponsoring / Sponsorships, project management, fundraising, integrated communications, social responsibility projects
• Marketing / active Marketing doing with main focus on brand building, brand competence and new markets development, communications strategies and execution, efficiency research
For complex activities and organic process flow also available as inhouse project consultant.
Profile: - studies of economics and social sciences at University of Augsburg (main focus: marketing, management/organisation, communication studies). Dissertation: Evolution and importance of sponsorships for banking - Professional experiences at different companies and agencies: Siemens / Siemens Nixdorf I. AG,AT&T, NCR, ServicePlan advertising agency, Meister Consulting/Meister Public Relations - since 1995 consultant for marketing and live communications (specialist in brand building by sponsorship and event, public relations) - Lectureships at Wuerth University of Kuenzelsau and University of Augsburg for economics (brandbuilding, eventmanagement, sponsoring, public relations, interational marketing communications) - Speaker, author, columnist - leading jury member and scientific co-director of the BEA event award committee - Active member of DPRG, FGM of Munich University, Munich Marketing Club